Google will do its best to provide the best websites in its search. It prioritizes pages in terms of quality and safety. When a site appears to be dangerous, it declines in search results. When a site appears safe, it ranks up.

Google verifies a lot of things. Among them is the level of protection of visitors on your site. It searches the padlock icon. This informs users that the site is on SSL.

Google will view your site as unsafe without SSL. That may result in reduced visitors. Chrome, which is owned by Google, also gives its users a warning.

In order to prevent this, most owners of sites apply Comodo SSL certificates. Such certificates provide powerful protection and assist in achieving Google security standards.

More Attention is Given to Secure Sites

The aim of Google is to ensure that users have a sense of safety. It does not want to refer them to sites that pilfer information or infect computers with viruses. That is why SSL is significant in the Google rankings system.

Websites that have SSL are HTTPS. This informs Google that the site is safe. Google might rank your site slightly higher when they encounter HTTPS.

Such a slight increase can have a major impact in the long run. The greater you are ranked in search results; the more visitors your site will have.

Subdomains also require complete security in websites. This is the reason why most people prefer Comodo SSL certificates that have wildcards. These secure all subdomains, and Google has more reasons to trust your site.

Chrome Flags Unsafe Sites

Millions of people use Google Chrome on a daily basis. It examines websites in real-time. Chrome can display a red warning in case your site is not secure. This frightens individuals.

Google monitors when people bounce away quickly off your site. It has a low bounce rate and believes your site is bad. This makes you even lower.

When your site is safe, people will spend more time there. They feel secure to discover and play. Google notices that and rewards it with better rankings.

Comodo SSL certificates assist in keeping these warnings at bay. They make users feel that they are in the green light to remain, to click and trust your content.

Long Term Growth is achieved through Trust Signals

Trust signals are used to rank websites by Google. These are the frequencies of returning back, the duration of stay and also the engagement levels. A reputable site does well in each of these aspects.

SSL is significant in the creation of trust. In its absence, users can fail to subscribe, send messages, and buy. That kills engagement, and Google pays attention.

Websites that develop trust develop a good reputation. Google gives preference to those sites. The higher the ranking the more the clicks, the more traffic and improved business outcomes. This is why the appropriate choice of the SSL solution is important. Installing Comodo SSL certificates sends a loud and clear message to Google that your site is secure and ready to go.

Conclusion

Google favours those websites that make user a priority. This translates to quick loading, clear contents and good security. SSL is not an option anymore. It is one of the ways Google chooses what to display in search results. In its absence, your site will not keep up.

It increases the likelihood of your site to rise. SSL secures your users, instils confidence, and increases Google traffic. It is a wise move to select Comodo SSL certificates. They are up to the standards of Google and can make your site develop safely and steadily in the online world.